What aspect does the liking principle emphasize for effective persuasion?

The liking principle emphasizes the importance of personal connections and compliments for effective persuasion. This concept is rooted in the idea that when individuals feel a connection or bond with someone, they are more likely to be influenced by them. Establishing rapport can be achieved through genuine compliments, shared interests, or finding common ground. When a person perceives another as likable, they are more open to listening to their ideas and are more susceptible to persuasion.

In the context of this principle, personal connections create trust and foster a positive interaction that enhances persuasive efforts. This is particularly relevant in law enforcement and other fields where building relationships is key to successful communication and collaboration.